23 May 2008
The Magical World of Fish
Every week, I go to the grocery store on my lunch hour. I pick up basic supplies for sustenance for the week. One of my routine items is a can or two of salmon.
Now, if you have ever dealt with canned salmon at a desk (or any environment outside a kitchen), it can be tricky to deal with the remains. Because of this, I tend to opt for the bone and skin free cans. However, I never go for the fancy salmon, I stick with the low cost pink salmon, usually of the same brand. This week, I decide to try another brand.
The shelf with said salmon is higher than my head. I reach up and grab a can, I can feel something on the top. A sticker:
Yes, that is right, “NEW! Mild, tuna-like taste.". At first I was very disturbed by this notion and put the can back right away. Being as creepy as that was, I carried on and went back to work. For the rest of the day, the image of this can festered in my mind. What once was a great disturbance, became an obsession. 4 hours later, I went back and bought the can. I simply needed to know.
So, I am sure I am not the only one who would immediately think of the Grapple phenomenon. This stick is as much troubling as it is conflicting. “Flaked Salmon that tastes like tuna” followed by “Omega-3’s without the fishy taste". What exactly does tuna taste like if not fish? It boggles the mind to think someone might actually fall for this stunt. Fearing my loss of sanity, I tried the salmon…
… To my relief, it was not part of the Grapple craze; but feeble attempt at catchy marketing. This magical tuna-salmon was nothing more than the simple, tasty, skinless and boneless salmon I was looking for.

